The Enhanced Postal Code Conversion File (ePCCF) provides a link between the six-digit postal code and standard Census geographic areas as well as a latitude/longitude point for each postal code. By correlating postal codes to a Census dissemination area (DA), Enhanced PCCF allows marketers to easily append consumers’ location for mapping and analysis. The Unique Enhanced PCCF file contains 873,091 postal code points, 2,288 more records than 2015’s release.
In addition, Environics Analytics has also made significant enhancements to the latest Rural Enhanced PCCF through the manual checking of locations, correcting known errors and improving geocoding for rural postal codes. While the basic PCCF may report a single postal code representing a half-dozen rural communities, EA’s Enhanced PCCF uses a combination of place name and postal code data to assign to each record the characteristics (and location) of the DA. The Rural Enhanced PCCF file contains 189,323 rural postal code/community name combinations, an increase of 42,562 records from 2015.