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Product-Category-Business

Environics Analytics offers an array of business databases and summary statistics, providing you with the most accurate sources of information available for a wide range of marketing applications, including site planning, merchandising, optimizing store layouts and targeting business prospects.


BusinessProfiles

Based on InfoCanada data, the BusinessProfiles database covers 1.3 million Canadian businesses and provides users with counts of businesses by Industry class, SIC or NAICS code, employee size range and sales volumes in each census dissemination area. The types of businesses classified range from “Eating and Drinking Places” to “Insurance Carriers” and “General Merchandise”. Many retailers use BusinessProfiles for site planning, merchandising, optimizing store layouts and targeting business prospects. The database is also valuable for helping to evaluate and execute B2B marketing efforts.


how it's used

Orange Map

BusinessProfiles can help companies looking to open a new store or branch by identifying the competitive opportunities and threats surrounding any site. Users can assess competition and evaluate area sales to qualify any potential expansion locations.


Orange People

Company executives can use BusinessProfiles when evaluating new markets by analyzing business activity by industry code (NAICS or SIC). Segmenting businesses in this way allows users to compare employee size ranges and sales volumes between industries to better understand the commercial composition of a particular area.