ABOUT US

In today’s dynamic marketplace, you need to understand your customers and markets. At Environics Analytics, we understand your needs. We have the best data and the most expertise in the industry to help your business profit from the numbers. We can deliver over-the-counter research projects, licensed data and systems for you to use internally, and we can develop custom solutions just for you. We maintain strict, high-quality standards in product development and customer service. Many of our customers view us as an extension of their team—and we like it that way.

Meet the Environics Analytics Team CLICK HERE.


Among the industries we serve:

  • Retail and Real Estate
  • Finance and Insurance
  • Travel and Leisure
  • Telco
  • Cable
  • Fundraising
  • Consumer
  • Health Care
  • Energy
  • Automotive
  • Consumer Packaged Goods
  • Media
  • Government
  • Not-for-Profits
  • Electronics
  • Education

To cope with today’s competitive landscape, you need timely intelligence to connect with your customers and markets. That’s why we offer an extensive suite of data-based products and services to help you take the guesswork out of devising a marketing campaign that maximizes your return on investment.

Customer Insights

We specialize in helping you understand the behaviour of your customers and prospects. Our industry-leading PRIZM​5 segmentation system analyzes your customers and identifies your most profitable segments based on their demographics, lifestyles and Social Values.

Target Marketing

Our comprehensive consumer databases eliminate guesswork when determining which marketing and media strategy will have the most impact with your customers and target groups. We’ll rank their favourite TV shows, radio stations, magazine titles and Internet sites. And our extensive data on consumer lifestyles and product consumption ensures that you will offer the right product with the right message.

Geocoding

With over thirty years of experience in geocoding data, we offer whichever approach to geocoding makes sense for you: a data file to integrate into your own data warehouse, over-the-counter processing of your file or a desktop tool that can code data on the fly by non-technical analysts. Our geocoders use our enhanced PCCF, up-to-date street files and a purpose-built, rural geocoding file.

Site Analysis

We can zero in on any location—by trade area circle, polygon or drive-time boundary—and analyze it ​with thousands of variables, including population, income, ethnicity, consumer spending and PRIZM​5, and display the data in maps, reports, three-dimensional charts or graphs.

Understanding Canada’s Diverse Populations

Our Diversity Micromarketing Toolkit is crucial to helping you connect with diverse communities on the basis of heritage, country of birth, language or visible minority status—whether they’re dispersed throughout a city or clustered in neighbourhoods.

Custom Analytics

EA can deliver over-the-counter research, ready to integrate into your next marketing initiative. Or we can craft custom solutions and models for your marketing challenges. As always, we maintain strict, high-quality standards in product development and customer service, our goal being to help you define your project and develop the best solution.