EA Webcasts

EA Webcasts

  • Census 2016: Dr. Doug Norris discusses new income data

    On September 13, Statistics Canada released the fourth wave of data from the 2016 Census, covering income. For the first time, the 2016 Census gathered income information solely from administrative sources (tax records) and will be based on the entire population rather than a sampling. This change means the income data will be much more accurate, particularly for small geographic areas. In addition, StatsCan will release new data on contributions to government programs such as Registered Retirement Savings plans and tax-free savings accounts. In his fourth webinar in an ongoing series examining census results, demographic expert Dr. Doug Norris will discuss the new data and its implications for businesses, government agencies and not-for-profits.


    Orignally webcast on Wednesday, September 20, 2017
    Duration: 5​1 Minutes

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    DOUG NORRIS WILL SHARE INSIGHTS ON

    • The income levels of families and individuals not in families, and how they have changed over time and across the country
    • Households’ sources of income
    • The incomes by age and sex, and how they have changed over time
    • The low-income populations of various population subgroups with a particular focus on children living in low-income households
    • Household contribution rates for selected registered savings accounts

  • WealthScapes 2017 Webinar

    Attend the popular event that examines the financial state of the nation

    Is Canada experiencing a real estate bubble? Are households saving enough for retirement? And how has credit card debt changed across the nation?

    Join us for Environics Analytics’ webinar on WealthScapes 2017 for the latest on the financial state of the nation. WealthScapes 2017 tracks the assets, debt and net worth of Canadians with more than 175 financial and investment variables, including employer pension plans, tax-free savings accounts and RRSP contributions.

    In this presentation, you’ll learn how WealthScapes 2017 can help you understand the changing investment behaviour, spending power, debt levels and net worth of your customers. And case studies will highlight real-world applications of WealthScapes data in the financial industry and not-for-profit sector. Register now for this informative webinar.


    Orignally webcast on Wednesday, September 13, 2017
    Duration: 5​7 Minutes

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  • Dr. Doug Norris to Discuss Families, Households, Marital Status and Language Data

    On August 2, Statistics Canada released the third wave of data from the 2016 Census, covering families, households, marital status and language. In his third webinar in an ongoing series examining census results, demographic expert Dr. Doug Norris will discuss the new data and its implications to businesses, government agencies and not-for-profits.

    Doug Norris will share insights on: 
    • The increasingly diverse structure of Canada’s families and households, including married and common-law couples, couples with and without children, stepfamilies and same-sex couples
    • The living arrangements among young children, young adults and seniors   
    • Canada’s increasing linguistic variety and which language groups are growing the fastest  
    • Trends in official bilingualism across the country
    • What the latest demographic changes may mean for organizations that are planning to open new retail outlets, create housing developments or launch new services

    Orignally webcast on Thursday, ​August 10, 2017
    Duration: 5​7 Minutes

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  • Introducing enhanced mapping and reporting in ENVISION5

    We are pleased to announce the June 30 launch of several key mapping features, enhanced functionality and new reports in ENVISION5, the business intelligence platform that provides authoritative databases and tools for customer segmentation, site evaluation, media planning and target marketing. All of the ENVISION5 enhancements are designed to improve the user experience and deliver more functionality while offering the most up-to-date data.

    As part of the update, we are releasing several mapping enhancements that were built on top of ArcGIS Server and offer users more tools and options. In addition, new reporting features allow users to create custom variables or specify those variables used most often as “favorites.” The update also includes a number of new reports, including Consumption Profiles, Correlation Reports and new Variable Rankings Reports.

    Orignally webcast on Thursday, July 20, 2017
    Duration: 52 Minutes

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  • The New PRIZM5 Spectra

    Consumer Packaged Goods Insights that Drive Deeper Engagement

    On June 12th, Environics Analytics will launch new Consumer Packaged Goods data products and models as part of the new PRIZM5 Spectra. Combining the strength of EA’s PRIZM5 segmentation system with the tracked buying patterns from the Homescan® panel, PRIZM5 Spectra gives CPG companies a deeper understanding of who buys which products: their own and those of competitors. With PRIZM5 Spectra, EA clients can link buyer profiles to over 20,000 data points, including information on cultural diversity, health, psychographics and digital media usage. On its own or combined with EA’s new Spectra Trade Areas, PRIZM5 Spectra’s enhanced functionality gives organizations the insights they need to refine their primary research and optimize their strategies for in-store activation, as well as in-home and out-of-home engagement. In this webinar, EA Practice Leader Rupen Seoni provides an overview of the new offering for the Canadian market to help businesses connect with consumers in today’s increasingly competitive landscape. 

    RUPEN SEONI WILL SHARE INSIGHTS ON: 
    • Leveraging the power of PRIZM5 Spectra with the product data from Homescan to understand who buys which products. 
    • How new probabilistic store trade areas can enhance your store-level activation by enabling you to get deeper insights into the ”fit” between your target audience and the people who could be shopping at preferred banners or individual stores. 
    • How PRIZM5 Spectra can help you optimize your traditional and digital media plans for engaging your target buyers. 

    MEET THE PRESENTER 

    Senior Vice President and Practice Leader at Environics Analytics, Rupen Seoni leads an industry practice area that includes consumer goods. He brings to his position over twenty years of experience in marketing analytics, working with organizations of all sizes to unlock the value of information in decision-making and business strategy. He specializes in helping organizations understand population trends, segmentation and performance benchmarking. Rupen earned a master’s degree in urban planning and held positions with Nielsen, Compusearch, Campbell Soup and CIBC prior to joining Environics Analytics.
    Orignally webcast on Thursday, June 8, 2017
    Duration: 32 Minutes

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  • Making the Move to Mobile Analytics

    New EA Services Identify Consumer Travel Patterns—Any Day, Any Time, Any Where

    This month, Environics Analytics launched new mobile analytics services designed to support marketing and real estate-related decisions for a wide range of industries. Combining best practices in processing spatial data with privacy-friendly lifestyle segmentation, EA’s mobile analytics allows businesses, not-for-profits and municipalities to identify who’s visiting their locations, where they’re coming from, how long they stay and how often they return. By quantifying how their trade areas and visitor profiles shift by time of day and day of week, organizations can better align their products, marketing and staffing by location. In this presentation, EA’s retail practice leader Michele Sexsmith provides an overview of the company’s mobile analytics services and applications to help marketers develop fuller profiles of their patrons and create better customer experiences.

    Host Michele Sexsmith will share her insights on: 
    • The different sources of data that EA’s mobile analytics services draw on for developing insights into consumers’ varying paths to purchase.
    • Ways that companies can use mobile analytics to improve customer experience, from sending promotional messages and mobile coupons based on foot traffic to aligning products and staffing based on high traffic volume times. 
    • How mobile analytics can help businesses, retailers and shopping centres better understand their consumers without employing costly loyalty programs.
    • Using mobile analytics to inform competitor and cannibalization analyses of a location.

    Meet the presenter:

    Michele Sexsmith
    As Senior Vice President and Practice Leader for the media, retail, real estate and entertainment industries at Environics Analytics, Michele Sexsmith assists clients in leveraging omnichannel opportunities, from identifying the best sites for new stores to developing the optimum media mix for reaching targeted consumers for future growth. With over 25 years of experience in geodemography and market research, she guides clients in a wide range of customized applications, such as forecasting sales for retail sites, merchandise mix optimization, predictive analytics and customer journey analytics.

    Orignally webcast on Tuesday, May 16, 2017
    Duration: 43 Minutes

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    NB: Due to a technical issue, the recording starts with the event already in progress. All of the main presentation was covered but the introductions are absent.

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  • Second Wave of Results from the 2016 Census

    Statistics Canada will release the second wave of data from the 2016 Census on May 3, covering the age and sex composition of Canada’s population, dwelling types and the makeup of those living in group housing. In this second in a series of webinars on census releases scheduled throughout the year, demographic expert Dr. Doug Norris will discuss how Canada’s age-sex makeup is changing and how it differs across the country. The session will also focus on the housing arrangements of Canada’s fast-growing senior population, including retirement homes and other health-related facilities. Finally, Doug will explore the changing mix of housing types.

    Host Dr. Doug Norris will share his insights on:
    • Canada’s aging population and how the growth in specific age segments varies across major markets and provinces.
    • The implications that the changing age and sex makeup of the Canadian population can have for businesses, government agencies and not-for-profits.
    • The trends underlying the growth of older Canadians living in suburban areas around larger cities.
    • What the latest demographic changes may mean for businesses that are planning on opening new stores, creating housing developments or launching new services.

    Meet the presenter:
    One of Canada’s leading experts on demographics and census data, Doug Norris, Ph.D., is a Senior Vice President and Chief Demographer at Environics Analytics. He joined EA in 2006 after nearly 30 years with Statistics Canada, where he served as Director General of Social and Demographic Statistics. Doug currently assists companies, government agencies and not-for-profit organizations in using census and other statistical information for planning and marketing projects.

     Orignally webcast on Thursday, May 11, 2017
    Duration: 49 Minutes

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  • Millennials on Deck: Dr. Doug Norris Discusses the Impact of the Next Big U.S. Generation

    There’s growing buzz about how to connect with Millennials, the generation that is currently 20 to 36 years old. Now larger than the Baby Boomers, the group also spans more lifestages: some Millennials are still in school and living with parents while others are starting families and careers. And make no mistake: Millennials have different values, aspirations and marketplace preferences compared to previous generations. They demand more from marketers, like instant feedback from their social media posts, and their impact on consumer spending is undeniable. How can businesses and marketers prepare for a Millennials-dominated landscape? In this presentation, Environics Analytics’ Dr. Doug Norris looks at Millennials’ demographics and values, and how they may impact various industries.

    Doug Norris will share insights on: 
    • The different kinds of Millennials: their demographics, values, lifestyles and consumer preferences.
    • How Millennials—and their consuming patterns—differ from older generations.
    • Ways that businesses, not-for-profits and government agencies can connect with Millennial audiences more effectively. 

    MEET THE PRESENTER 
    A leading expert on demographics and census data, Doug Norris, Ph.D., is a Senior Vice President and Chief Demographer at Environics Analytics. He joined EA in 2006 after nearly 30 years with Statistics Canada, where he served as Director General of Social and Demographic Statistics. The recipient of a Ph.D. in biostatistics and demography from Johns Hopkins University, Doug currently assists companies, government agencies and not-for-profit organizations in using census and other statistical information for planning and marketing projects.

    Orignally webcast on Tuesday, May 9, 2017
    Duration: 47 Minutes

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  • Overview of Environics Analytics 2017 Canadian Data Update

    This webinar will provide a summary of the 2017 update of Environics Analytics’ suite of Canadian data products, focusing on how the databases have changed and what the new data reveal about the shifting consumer landscape. The session will highlight updates to several data products, including DemoStats and PRIZM5, and changes to a range of financial, media, behaviour and psychographic data products. EA’s annual data updates provide users with the most accurate information available on Canadian consumers and markets. Please join us for this informative overview of EA’s latest datasets.

    Co-hosts John Nelligan and Sandra Albanese will share their insights on:
    • Getting the most out of EA’s updated demographic, media and lifestyle databases
    • The latest demographic trends revealed by DemoStats, the demographic database that offers statistics for 2017 and projections into the future
    • Best practices for using the newest data products to engage your customers and markets with customer insights, trade area analysis, target marketing and strategic planning



    Meet the presenters:

    John Nelligan
    As Senior Vice President of Product Management and Client Services, John Nelligan is responsible for managing EA’s core data and software products, and supporting the clients who use them. With his understanding of the analytical needs of clients, he advises EA’s Research and Development team on future product and service offerings. Prior to joining EA, John was Senior Vice President at CMG Marketing, held CRM, market insight and database marketing roles at Rogers and AGF, and served as Vice President of Information Resources at Compusearch. John began his career as an economist with the Ontario government, where he supported policy and decision making through the use of authoritative and spatially-based information and systems. John earned B.A. and M.A. degrees in economics from the University of Toronto.

    Sandra Albanese
    Sandra Albanese is a Senior Research Associate with EA’s Data Development team, focusing on the development of standard data products using census demographics and geography. She has 17 years of experience with data development and providing clients with a variety of products: mapping profiles, survey ranking reports, trade area and response analyses, and custom reports. She holds a Master of Spatial Analysis degree from Ryerson University, an Honours Bachelor of Science degree in environmental sciences from the University of Toronto, and a certificate in geographic information systems from Mohawk College.

    Orignally webcast on Thursday, ​April 27, 2017
    Duration: 40 Minutes

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  • Millennials on Deck: Dr. Doug Norris Discusses the Impact of the Next Big Generation

    Their generation is just as large as the Baby Boomers, but Millennials currently span more life stages: some are still in school and living with parents while others are starting families and careers. But over the next decade the number of Millennial households will double, and their impact on consumer spending will be undeniable. How can businesses and marketers prepare for a Millennials-dominated landscape? In this presentation, EA’s Doug Norris looks at Millennials’ demographics and values—and how they differ from older generations—as well as new survey results on how different kinds of Millennials perceive themselves and their future. 

    Doug Norris will share insights on: 

    • The different kinds of Millennials: their demographics, values, lifestyles and consumer preferences.
    • How Millennials—and their consuming patterns—differ from older generations.
    • Ways that businesses, not-for-profits and government agencies can connect with Millennial audiences more effectively.


    MEET THE PRESENTER 
    One of Canada’s leading experts on the Census, Doug Norris, Ph.D., is a Senior Vice President and Chief Demographer at Environics Analytics. He joined EA in 2006 after nearly 30 years with Statistics Canada, where he served as Director General of Social and Demographic Statistics. Currently, he assists companies, government agencies and not-for-profit organizations in using census and other statistical information for planning and marketing projects.

    Orignally webcast on Thursday, March 30, 2017
    Duration: 47 Minutes

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  • First Look at the 2016 Census: Dr. Doug Norris Discusses New Population and Household Data


    Canada’s national Census happens only once every five years, and on February 8th, Statistics Canada will release the first results from the 2016 tally, covering population and household counts and growth patterns for all geographic areas. What will the new numbers portend for marketers? Will market share estimates, trade areas and sales targets need to be significantly recalibrated? In the first of a multi-part series of Census webinars scheduled throughout the year, demographic expert Dr. Doug Norris will discuss how organizations can use the census statistics to better understand their changing markets, adjust their marketing and improve their bottom lines. 

    Doug Norris will share insights on 
    • The varying population growth rates of major markets and provinces, noting which areas grew, which declined and which underwent significant change. 
    • The underlying trends in births, deaths and migration that affect population growth.
    • How the latest population and household data can help businesses, not-for-profits and government agencies connect with their markets and audiences more effectively and efficiently. 


    MEET THE PRESENTER 
    One of Canada’s leading experts on the Census, Doug Norris, Ph.D., is a Senior Vice President and Chief Demographer at Environics Analytics. He joined EA in 2006 after nearly 30 years with Statistics Canada, where he served as Director General of Social and Demographic Statistics. Currently, he assists companies, government agencies and not-for-profit organizations in using census and other statistical information for planning and marketing projects.

    Orignally webcast on Thursday, February 16, 2017
    Duration: 48 Minutes

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  • Jan Kestle on Where We’re Headed in 2017

    Marketing analytics is rapidly evolving, and staying ahead of this ever-changing landscape requires greater technical expertise, organizational agility and a vision of where the industry is headed. In this webinar, Environics Analytics president and CEO Jan Kestle draws on her 40-year career in data analytics to offer a preview of where the industry is headed in 2017, discuss emerging tools and services from EA, and share insights into how organizations can socialize data and analytics across the enterprise. She’ll be joined by Teresa Sinopoli, Vice President of Product Management, who will demonstrate ENVISION5, including the business intelligence platform’s latest enhancements in mapping, reporting and functionality.

    This webinar is designed for marketers looking to understand marketing’s direction in 2017 and how EA can help all organizations achieve their goals.

    Jan Kestle will share her insights on

    • The state of the marketing industry and the issues marketers face
    • The latest tools and techniques for addressing the challenges of omnichannel marketing
    • Case studies illustrating how organizations are finding new ways to engage customers and markets
    • New partnerships, products and services from EA that can help you stay abreast of changes in our dynamic industry

    Originally Webcast ​January 19, 2017
    Duration: 51 Minutes

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  • Household and FoodSpend 2016

    How do Canadians spend their money? Where can we find big spenders on any category, from women’s clothing to frozen fish, and cell phone service to restaurant dinners? And which categories will perform the best during an economic boom – or bust?

    Join Environics Analytics for a free webinar exploring answers to these questions and more, using newly-released data from our HouseholdSpend and FoodSpend 2016 datasets. You’ll learn how these tools can help you evaluate market share, find hot spots, and identify new product and service opportunities. And we’ll go behind the scenes to describe some new enhancements to these datasets, and how they were developed. 

    HouseholdSpend provides current estimates of annual expenditures for 471 variables spanning 17 categories of goods and services used by Canadian households. 

    FoodSpend provides current estimates of annual expenditures for 286 food-related purchases by Canadian households, including grocery and restaurant related spending.

    Meet the presenters:

    Michele Sexsmith, Senior Vice President and Practice Leader for the retail, media, restaurant and real estate industries

    Peter Miron, Vice President of Economic Data

    Originally Webcast ​November 3, 2016
    Duration: 50 Minutes

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  • WealthScapes 2016

    Event Information: WealthScapes 2016 Webinar    

    Join us for Environics Analytics’ free webinar on WealthScapes 2016 to get the latest data on the financial state of the nation. You’ll learn how WealthScapes 2016 can help you understand the changing investment behaviour, spending power, debt levels and net worth of your customers. And you’ll get details about two new products based on the database’s measures of the assets, debts and net worth of Canadians:

     

    • WealthScapes Fundraiser is a selection of income, wealth and expenditure variables from WealthScapes used to assess the charitable giving capacity of prospective donors.

       

    • WealthScapes Daytime provides the allocation of WealthScapes balances, contributions, incomes and values for the population that’s reachable in any area during daytime hours.

     

    Meet the presenters:

    Catherine Pearson, Senior Vice President and Practice Leader for the finance, insurance, travel and telecommunications industries

    Hugh Hibbert, Director of Consulting Services for the packaged goods, automotive, public sector and not-for-profit practice

    Peter Miron, Vice President of Economic Data

    Originally Webcast August 15, 2016
    Duration: 55 Minutes

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  • Enhance Your Level of Customer Insight To Get Better Results

    How do you choose the right data, analytics and tools to deepen your level of customer intelligence and create more relevant brand experiences?

    Join us for this webinar that explores how you can best leverage data and analytics to enhance your marketing efforts.

    Hosts Larry Filler, Senior Vice President of the Boire Filler division of Environics Analytics (EA) and Casey Price, Vice President of Training, Fulfillment and Support , will share their insights on how organizations can gain a competitive advantage using Environics Analytics’ range of products and services.

    Aimed at newcomers to data-driven marketing, this webinar will highlight key national data products, the unique PRIZM5 segmentation system and provide a practical demonstration of EA’s web-based ENVISION5 platform, the industry-leading analytics platform for customer profiling, segmentation, trade area analysis, mapping and more.

    Originally webcast August 18, 2016. Duration: 55 minutes.

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  • CMA Webinar: Big Analytics in the Era of Big Data

    More and more, key business decisions are being driven by data. But business leaders and data scientists alike still face challenges specific to Canada. Our resources are limited compared to those of our U.S. counterparts. And our data governance and privacy standards are higher. Join host Jan Kestle, president of Environics Analytics, for a “state of the nation” report on the status of Big Data and Big Analytics in Canada, featuring input from a number of marketing and consumer insights professionals representing a variety of industries. The session focus: How far have we come and where we’re headed.

    Originally webcast ​June 21, 201​6. Duration: 57 minutes.

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  • Using Data and Analytics for Better Customer Insights and Action

    In today's hyper-competitive and disruptive environment, the most successful organizations leverage data as the new "fuel" to power customer engagement. Using their own data, information from third-party sources and practical analytics, these companies are developing customer insights that directly address their business objectives—including more effective customer acquisition, retention and engagement.

    But how do you start on the path to creating a 360-degree view of the customer? And what are the right data, analytics and tools you need to ensure the insights are actionable?

    Evan Wood, SVP of Marketing and Custom Services, and Teresa Sinopoli, VP of Product Management, will share their insights on:

    • Why leveraging data and analytics provides a competitive advantage for organizations today
    • Key foundational elements for a data and analytics-driven marketing strategy
    • Blending customer data with relevant third-party sources for more comprehensive insight
    • Core analytics such as customer profiling, segmentation, mapping, persona development and more

    Originally webcast June 16, 2016. Duration: 60 minutes.

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  • The Do’s and Don’ts of Predictive Analytics for Marketers

    Predictive Analytics is now a mainstream discipline, offering the potential of new revenue opportunities when done right. But unlike disciplines such as marketing and accounting which have strong academic foundations, predictive analytics is a newer field that for now must rely on its practitioners to create and disseminate best practices, especially when it comes to marketing applications. In this webinar, Richard Boire draws on his 30-year career in data mining and analytics to discuss the key do’s and don’ts for the tech-savvy, marketing practitioner. He’ll highlight case studies and techniques designed to help you define the right business problem and avoid the pitfalls that lead to ineffective solutions.

    Join us on Thursday, May 26, at 2 pm ET for “The Do’s and Don’ts of Predictive Analytics for Marketers,” a webinar exploring best practices, practical techniques, and the pitfalls to avoid when using predictive analytics. This webinar is aimed at marketers who have had some exposure to predictive analytics and are looking to enhance their practical understanding of options, approaches and opportunities.

    Richard Boire will share his insights on

    • Identifying relevant and irrelevant marketing problems when using advanced analytics
    • Using tools and techniques that are effective in the marketplace
    • Determining the key data knowledge that marketers need to consider when using predictive analytics
    • Identifying and resolving overstated solutions when using predictive analytics

    Originally webcast March ​26, 201​6. Duration: 55 minutes.

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  • Overview of Environics Analytics 2016 Data and ENVISION5 Update

    This webinar will provide a summary of the 2016 Data Update for Environics Analytics’ suite of database products. Hosted by Teresa Sinopoli, Vice President of Product Management, and Sean Howard, Vice President of Demographic Data, the online seminar will focus on how the updated datasets were developed and what changes to look for. The session will highlight updates to several databases, including DemoStats and PRIZM5, enhancements to ENVISION5 and changes to a range of media, lifestyle, behaviour and psychographic data products. EA’s annual data updates provide users with the most accurate information available on demographics and lifestyle preferences for all Canadian markets.

    Originally webcast on Thursday, April 21, 2016. Running time: 50 minutes.

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  • Leveraging Data and Analytics in Your Work

    According to a recent survey of marketers, 80 percent of consumer-facing companies don’t understand their customers beyond basic demographics and purchase history. But in an environment of market disruption and content overload, what you don’t know can hamper your success. Marketers must develop more actionable intelligence by mining both their own internal data and other sources for customer insights, target marketing strategies, channel optimization, product mix, predictive modelling and many other data-dependent applications.


    Evan Wood, Senior Vice President of Marketing and Custom Services at Environics Analytics, will share his insights on:
    • Getting the most out of your in-house data resources
    • The benefits of third-party data sources and services like data cleansing, segmentation and visualization
    • Real-world cases demonstrating how data analytics can improve marketing ROI
    • Approaches to transforming your marketing department from a cost centre to a revenue generator

    Originally webcast on Wednesday, February 24, 2016. Running time: 54 minutes.

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  • 2015 Environics Analytics Data Update

    This webinar provides a summary of the 2015 Data Update for Environics Analytics’ suite of database products. Hosted by Teresa Sinopoli, Director of Product Management, and Sean Howard, Senior Research Associate, with Environics Analytics, the online seminar focuses on how the new datasets were developed and what to look for in the 2015 updates. The session presents highlights from a variety of databases, including DemoStats, HouseholdSpend, FoodSpend and EA’s suite of media, lifestyle, behaviour and psychographic and business products. EA’s annual data updates provide users with the most accurate information available on consumer expenditures, demographics and lifestyle preferences for all Canadian markets. Please join us for this informative overview of EA’s latest datasets.

    Originally webcast Thursday, April 23, 2015. Running time: 50 minutes.

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  • Introduction to ENVISION5

    ENVISION5 is the latest edition of Environics Analytics’ popular micromarketing platform that provides business intelligence on customers and markets anywhere in Canada. With access to EA’s authoritative databases, ENVISION5 features a web-services architecture, redesigned user interface, interactive dashboards and enhanced mapping.

    Designed to use both customer data and a variety of marketing databases, ENVISION5 offers new workflows and tools that enable users to classify their best customers, find the most promising prospects and develop marketing campaigns at the national, regional and local level. The easy-to-use yet powerful cloud-based platform provides a wealth of consumer data and the most complete package of geo- and segment-based routines available for customer insights, site evaluation and media planning.

    Originally webcast Monday, June 15, 2015. Running time: 51 minutes.

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  • Do You Know the Real Canada? PRIZM5 from Environics Analytics Identifies 68 Distinct Lifestyle Types

    This webinar focuses on the all-new new PRIZM5, the third generation of Environics Analytics’ popular segmentation system. Reflecting important trends and changes in the nation’s demographics and settlement patterns, PRIZM5 classifies Canadians into 68 distinct lifestyle types with names like Boomerang City (upscale, multi-generational urban households), Asian Avenues (successful, middle-aged and older Asian families) and Jeunes d’Esprit (“Young at Heart”, older, lower-middle-income rural couples in Quebec).

    The session is hosted by the chief architect of PRIZM5, Danny Heuman, Vice President of Custom Research, and Teresa Sinopoli, Director of Product Management. They’ll discuss the increasing variety among the Canada’s lifestyles; how the new segments capture the important changes in Canadian demographics, lifestyles, behaviour and values; how the system can help businesses and not-for-profits build more meaningful relationships with their customers; and the methodology behind the system. Don’t miss this in-depth look at the nation’s newest lifestyles and how they can help marketers connect with customers throughout Canada.

    Originally webcast April 16, 2015. Duration: 52 minutes.

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  • Data-Driven Marketing for Municipal Programming

    Please join us for this free webinar with Tanya Ryce, Supervisor, Cultural Services, at the city of Pickering, and Peter Baker, Vice President and Practice Leader, at Environics Analytics. Tanya will discuss how Pickering has reinvented its marketing strategies for city events and the Pickering Museum Village using data and services from Environics Analytics. Adjustments made to marketing strategies have increased participation and revenue, improved sponsorships, expanded promotion campaigns and shaped programming decisions in 2014.

    Originally webcast May 29, 2014. Duration: 38 minutes.

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  • Melding the heart and the home to reduce electrical demand… a new energy segmentation

    Join us for this session to hear Brent Staeben of NB Power, Peter Boggs of MacLaren McCann and Rupen Seoni of Environics Analytics, share how they created a new energy segmentation method that combines both behaviours and attitudes of consumers.

    • Hear NB Power’s story in developing their new utilities segmentation approach
    • Learn which utility indicators are most relevant for segmentation
    • Understand how to combine both the behavior and attitudes of your customers
    • Gain insight on the implications of this new approach

    Speakers

    Brent Staeben, Director of Marketing and Communications, NB Power

    Rupen Seoni, VP and Practice Leader, Environics Analytics

    Peter Boggs, VP Marketing Science, MacLaren McCann

    Originally webcast Wednesday, December 10, 2014

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  • Starting an Evolution: The power of data driven analytics for advancement and major giving

    Join us for this session to hear Tracey Carmichael and Claudia Rangel of UBC share their successes in finding new prospective donors through their innovative wealth capacity model.

    • Learn which wealth indicators are most relevant for philanthropic giving
    • Gain familiarity with methods of calculating wealth and a giving capacity range
    • Understand how to wealth-screen your CRM database using neighbourhood-level data

    Originally webcast October 7, 2014. Duration: 49 minutes.

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  • Data Driven Marketing for Energy Conservation

    Join us for this session to hear Cory Slinger, Manager of Market Development at Horizon Utilities, share how his company used data-driven analytics to enhance their peaksaver PLUS® program response, by doubling their customer conversion rate. The approach Horizon used could be applied to a whole range of customer communications.

    Originally webcast July 10, 2014. Duration: 30 minutes.

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  • 2014 Environics Analytics Data Update

    Please join us for this webinar with Teresa Sinopoli, Director of Product Management, and Sean Howard, Senior Associate in Custom Research, as they release the updates to Environics Analytics’ data products for 2014. They will be introduced by Jack DePoe, EA’s Director of Interactive Marketing.

    Originally webcast March 20, 2014. Duration: 38 minutes.

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  • 2014 Generation 5 Data Update

    Join us for a webinar with Dr. Michael Vainder, Director of Data Analytics for our Custom Research group, who will discuss insights and findings from the 2014 update of Generation5 data products. He will be introduced by Jan Kestle, President and Founder of Environics Analytics.

    Originally webcast March 18, 2014. Duration: 39 minutes.

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2011 Canadian Census and NHS Web Seminar Series

  • National Household Survey Insights - Part 3

    Dr. Doug Norris, Senior Vice President and Chief Demographer at Environics Analytics, discusses the third and final wave of National Household Survey data on income and housing, including shelter costs.
    Originally webcast September 17, 2013. The duration is 52 minutes.

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  • National Household Survey Insights - Part 2

    Dr. Doug Norris discusses the second wave of NHS data on education, labour, mobility and migration.  
    Originally webcast July 3, 2013. The duration is 52 minutes.

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  • National Household Survey Insights - Part 1

    Chief Demographer Doug Norris discusses the initial NHS results on immigration, ethnicity, language, religion and aboriginal peoples.
    Originally webcast May 21, 2013.  The duration is 54 minutes.

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  • Making Sense of the Census - Part 4

    Dr. Doug Norris discusses the results of the fourth release of 2011 Census data. The session focuses on three measures of language knowledge and use: mother tongue, languages spoken at home and knowledge of English and French. This information represents the first time that the entire population was asked questions exploring home language and knowledge of Canada’s official languages. And the results are expected to reflect recent trends in immigration over the last five years. In this webinar, Doug Norris looks at mother tongue data at the national and provincial levels, the extent to which immigrants continue to speak their mother tongue at home and the extent to which Canadians are able to speak both official languages.

    Originally webcast November 6th, 2012. The duration is 41 minutes.
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  • Making Sense of the Census - Part 3

    Forget about the Beaver Cleaver family. On October 3rd, Dr. Doug Norris presented a webinar on the results from the third release of 2011 Census data. The session focused on new data indicating the increasing diversity among family and household types across Canada. And as the many different domestic configurations ripple through communities, businesses and government agencies will need to adapt to a new “normal”. Doug discussed the latest marital, family status and dwellings data—and the implications for Canadian business.

    Originally webcast October 3rd, 2012. The duration is 56 minutes.

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  • Making Sense of the Census - Part 2

    On June 12th, Dr. Doug Norris presented a webinar on the results from the second release of 2011 Census data. The session focused on the aging population in Canada, different patterns of growth and the implications for businesses, government agencies and not-for-profits from the new data.

    Originally webcast June 12th, 2012. The duration is 51 minutes.
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  • Making Sense of the Census

    On February 14th, Dr. Doug Norris presented a webinar on the results from the first release of 2011 Census data. The session focused on population growth patterns at the national, provincial and metropolitan area levels over the last five years, with a comparison to the earlier period 2001-2006. The results showed a continuation of some population growth trends as well as some surprising turnaround stories. Doug also compared population changes in the largest metropolitan areas of Toronto, Vancouver and Montreal, citing population growth winners and losers and gave special mention to areas undergoing significant change. In addition, he explored the underlying trends in births, deaths and migration that determine the growth of population.

    Originally webcast February 14th, 2012. The duration is 54 minutes.
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