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Product-Category-Panels
AskingCanadians

For businesses and not-for-profits, this online panel of 180,000 Canadians linked to PRIZM5 can serve as a focus group for quick and cost-effective research and opinion surveys on a wide range of issues, activities and topics.


how it's used

Orange Map

With nearly 1,600 variables from the AskingCanadians™ panel, marketers are able to enhance their understanding of their target markets and make better decisions to serve them.


Orange People

Using this large panel, marketers can augment their customer data to more effectively connect with their target groups and improve the level of customer engagement.


Orange Dots

With the AskingCanadians™ panel already appended with PRIZM5 lifestyle types, the panel can serve as a PRIZM5-selected focus group.

Orange Globe

Businesses and not-for-profits use AskingCanadians to develop insights into the online, mobile and e-shopper behaviour of customers with diverse cultural backgrounds. When used in conjunction with PRIZM5, its databases can indicate, for example, which cultural groups enjoy using social media, tend to make online purchases through auction sites, are likely to tweet about everyday events and are receptive to receiving promotional messages over mobile devices.

ResearchNow

This online panel of nearly 100,000 Canadians linked to PRIZM5 can help companies and not-for-profits gain detailed research and opinion data on a range of issues and activities. These include marketplace behaviour, media preferences, financial matters and health care concerns that affect their own customers or PRIZM5-defined target groups.


how it's used

Orange Map

Users can survey Research Now’s panel to analyze target markets or explore hundreds of variables already appended with PRIZM5 to better understand the marketplace behaviour, leisure activities and media preferences of households in their trade areas.


Orange People

With hundreds of variables available through Research Now and appended with PRIZM5 lifestyle types, marketers can augment their customer data to better understand their target markets and enhance their customer connections.


Orange Dots

Research Now’s panel offers clients and their researchers a cost-effective way to obtain opinions from custom target groups on a range of issues, activities and products—virtually providing immediate access to a PRIZM5-selected focus group.


Orange Globe

Using Research Now’s online panels, marketers can augment their understanding of cultural groups with hundreds of variables available through the company’s polling. In addition, Research Now’s PRIZM-coded panel offers clients and their researchers a cost-effective way to obtain opinions from cultural target groups on a range of issues, activities and products.


Vision-Critical

With its wide-ranging—and sometimes hard-to-find—data about consumers and markets, this online panel queries 125,000 members semi-annually and then classifies them by PRIZM5. The panel offers a database of approximately 3,550 variables that span 17 categories including health, technology and telecommunications, retail and consumer goods, finance and insurance. In addition, it allows users to quickly access consumer insights from custom surveys fielded each week to 20,000 panel members who are also classified by PRIZM5 segment.


how it's used

Orange Map

The Vision Critical® panel can be used to create customized questions and surveys that can be fielded quickly, reducing the turnaround time needed to conduct surveys. This allows users to collect trade area data on previously unavailable variables for sought-after insights.

Orange People

The Vision Critical® panel can be used to create look-alike communities of your best customers so you can better understand each of your market segments and customers’ paths to purchase. Users can receive feedback on new product and campaign ideas, helping to qualify proposals before going to market.

Orange Globe

Through Vision Critical, organizations can engage with culturally diverse customers to make more informed decisions on new product development, communications, advertising and services.


Orange Dots

The panel allows users to gain a better understanding of how their PRIZM5-defined target groups spend their time and money, providing marketers with valuable data to more effectively deploy their marketing dollars.