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Product-Category-LocationWare

Environics Analytics specializes in delivering accurate, current geographic data files that work with popular GIS software products—allowing users to create compelling maps of their data. We provide a suite of map data products for use in a variety of marketing applications: consumer profiling, site selection, media planning, merchandising, target marketing, geocoding and facilities management. The street and boundary data come from industry leading data partners. And many of the map displays include points of interest—retail locations, schools, waterways, parks and bus terminals—that can be added on thematic layers.


Businesses

A detailed list of businesses from InfoCanada, the Businesses database includes company name, SIC or NAICS industry code and location coordinates. There are 1.3 million records in this database, and the data undergo an exhaustive telephone verification process every year to ensure accuracy. In addition, the data are cleaned by EA analysts to identify duplicates to the fullest extent possible. The points are geocoded using the best available tools. As a geocoded location database for mapping and other analytical applications, it helps users develop effective B2C and B2B marketing programs.


how it's used

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Companies can use the Businesses database to evaluate the competitive landscape around any existing or proposed store sites by mapping the locations of their competitors. This can help determine any site’s retail opportunity and estimate a new store’s sales volume.


Financial-Institutions

The Financial Institutions file is an electronic directory of deposit-taking institutions and individual locations (branches) of Canadian Payments Association members. This geocoded location database of Canadian financial institutions contains records flagged as valid and/or seasonal in the master Canadian Payments file. Considerable effort has been put into verifying address and other locational data, and a variety of methods were used to attain the highest match rate and most precise geocoding results. The “parent” institution codes can be used to select a large group of related facilities, and the branch flag constitutes our best effort at cross-referencing disparate data points in the raw source file, particularly where multiple records existed at the same address.


how it's used

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Banks can use the Financial Institutions file for tracking additional locations, closing branches and monitoring other changes affecting the competitive landscape. The file can also serve as a resource for identifying high-potential locations for branch expansion.


TDLinx

The TDLinx database is a comprehensive store database covering 35,000 grocery, drug, mass merchandise, club, gas retail and convenience stores. It is updated quarterly and includes modelled geographic trade areas based on dollar sales, competition and distance between the store location and dissemination areas. BehaviourScape or PRIZM5 segmentation data, Homescan profiles or any other EA data can be applied to TDLinx store trade areas to identify product market potential for store locations or to simply understand trade area consumers.


how it's used

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When analyzing new store locations or evaluating an existing store, retailers can use this data to determine what competitors are in a store’s trade area, their distance to the target location and the impact of the competing stores in terms of estimated sales and percentage of dollars at risk.


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Retailers can optimize their product mix at different stores by using TDLinx and BehaviourScape to help determine the product preferences of each store’s target markets and the store’s product offerings.


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When launching an in-store activation campaign, manufacturers can use TDLinx to rank stores based on potential fit given the demographics of the stores’ trade areas.


Shopping-Centres

This national file of over 3,100 shopping centre records is produced annually by Rogers Publishing. It lists most shopping malls in Canada, along with data on the number of stores, floor area, anchor tenants, food courts and parking spaces. Shopping Centres, which is updated annually and includes traditional and new format shopping centres, is a geocoded location database used for mapping and other analytical applications.


how it's used

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Retailers can identify all locations in a market of a particular banner or franchise and identify which shopping centres are home to those franchises. This information can help retailers when profiling a store’s trade area, analyzing competitors and determining a shopping centre’s potential opportunity.


Retail-Locations

Ryerson University's Centre for the Study of Commercial Activity produces three retail locations-related geocoded databases that are available in ENVISION.

The Greater Toronto Area Stores (GTAS) database offers location data for 60,000 stores. Data are collected through an annual field survey of shopping centres, retail strips and power centres, and then subdivided by location type with geocoded locations of each store.

The National Shopping Centres (NSC) database contains more than 4,700 shopping centres categorized by standard shopping classifications. The shopping centre types include: convenience, neighbourhood, community, regional, super-regional and power centre, factory outlet, lifestyle centre, hybrid and mixed-use.

The Major Retail Chains (MRC) database is national and features more than 43,000 store locations from 680 retail chains. Each record includes fields with the name of the retail chain, the conglomerate that owns it, the store address including postal code, its retail sector (NAICS code), province, CMA and CSD identifiers, and estimated leasable area.


how it's used

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Retailers are able to identify underserved markets for potential expansion as well as locate areas where operations should be combined or curtailed.

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Banks and insurance companies can link PRIZM5 to their client data and identify their most profitable segments to help them develop products, services and messages that increase client retention and attract new clients.

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Utilizing target groups, fundraisers and not-for-profit organizations can leverage PRIZM5 to focus on those potential donors who are likely to have the highest response rates to their direct marketing campaigns.

Grocery-Drug-&-Fitness

These three distinct datasets provide information on stores and store types for both large chains and smaller independent stores in the grocery, drug and fitness categories. Each database contains lists of businesses whose locations have been validated and geocoded with point files for analyzing trade areas, mapping the competition and creating store rankings. With locations and store types verified by EA, you can be sure you’re getting the latest data on chain stores and smaller independents. As a geocoded location database for mapping and other kinds of analytical applications, Grocery, Drug & Fitness helps you develop effective marketing programs and better evaluate sites.


how it's used

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The Grocery, Drug & Fitness datasets can be used as point files for evaluating any site’s competitive landscape. By providing the latest information on stores in three categories, the datasets let you determine the retail opportunity for any trade area, rank stores for product launches and merchandising, and determine the best sites for target marketing.


TrafficCounts

TrafficCounts provides the most up-to-date information on consumers’ traffic patterns and volume from Kalibrate’s TrafficMetrix® database. As the industry’s most current traffic measurement product, TrafficMetrix® offers 24-hour average daily traffic counts for highways and major roads throughout Canada. Kalibrate collects this data through a variety of sources: city governments, engineering firms, highway and transportation departments, as well as their own field verifications. With TrafficCounts, businesses and not-for-profits can make better decisions about site and territory analysis. And because the data are field-verified traffic counts, users can be confident they have the most accurate traffic count database for a variety of geo-analytics projects.


how it's used

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Retailers can identify and understand traffic patterns around potential site locations to reveal high demand opportunities for better site selection decisions.

Points-of-Interest

A national file of geocoded points of interest (POI) from TomTom, Points of Interest offers users a current and accurate list of over 1.2 million records as spatial objects or location coordinates for use in GIS systems and other mapping solutions. The Points of Interest file is an industry-leading collection of POIs, continuously updated and validated to ensure accuracy and currency. The database allows users to create maps displaying the location of the most popular food, gas, lodging and retail establishments, among many other sites. As a geocoded location database for mapping and other analytical applications, it helps users develop effective B2C and B2B marketing programs.


how it's used

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Businesses can use Points of Interest as a layer to help analyze potential site locations. Whether it’s used to help a pharmacy identify locations near doctors’ offices or a coffee shop searching for areas with minimal competition, Points of Interest can improve the effectiveness of site selection models.


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Users can map the location of their customers along with various Points of Interest categories for competitive analyses and identifying cross-promotional opportunities.