​data

Consumer-Category
ResponseCanada-Consumer

ResponseCanada™ Consumer (RCC) is a privacy compliant, publicly-sourced database of all consumer addresses in Canada. Current coverage is approximately 15 million records for mail and phone-based consumer marketing campaigns. Offering extensive coverage, it focuses on where prospective customers are living now and includes the addresses and, when available, names and home phone numbers. The database is cleansed of deceased occupants and enhanced with information including properties sold and/or currently for sale, as well as length of occupancy to allow for precise targeting.  In addition, RCC can be fully linked to a range of characteristics, including demographics, cultural diversity, geography, leisure activities, media preferences and PRIZM5 segments.

 


how it's used

Orange Map

RCC data can be used in conjunction with other EA tools for marketers to identify prospects to contact by telephone or direct mail. Once target groups have been identified, they can be contacted directly to increase the likelihood of positive responses.


Orange People

In addition to prospecting, clients can use the data to update their customer records or append information missing from those records. By matching customer records to the RCC database, clients can supplement their identity verification and fraud prevention programs.


Orange Dots

RCC can be linked to PRIZM5, EA’s segmentation system, along with other EA datasets, such as SocialValues, HouseholdSpend and WealthScapes, for understanding the mindset, household spending and financial behaviour of prospective customers.


ResponseCanada-Movers

The ResponseCanada™ Consumer (RCC) Movers is a contact database of households that are likely occupied by new movers. Eighty five percent of the database contains both a name and telephone number, while the balance contains an address only. The database allows marketers to identify households for mail or phone-based target marketing. The number of RCC Movers varies seasonally, with the average number of movers over 105,000 households per month and a peak of 140,000+ households. RCC Movers allows marketers to identify those new households that may be looking to discover local area shopping centres, home improvement products and services, restaurants, personal services such as hairdressers and entertainment venues in their new communities. Businesses that are quick to establish relationships with these new customers often retain them as they develop new consumer habits.


how it's used

Orange Map

RCC Movers is ideal for marketers seeking to target households for home improvement products and services, personal services, financial services and large-ticket purchases like appliances, furniture and renovations that are often associated with establishing a new home.


Orange People

In addition to prospecting, RCC Movers can be used to update customer records, or append information missing from customer records, so that clients can be alerted to their customers’ latest addresses.


Orange Dots

The RCC Movers database can also be linked to PRIZM5, EA’s segmentation system, along with other EA datasets, such as SocialValues, HouseholdSpend and WealthScapes, for understanding the mindset, household spending and financial behaviour of those who have recently moved.


ResponseCanada-Pre-Movers

ResponseCanada™ Consumer (RCC) Pre-Movers is a contact database of households that are likely to be moving in the near future. The database is continuously updated and records both the listing date and sold date of individual properties. Each record includes an address and, where available, a name and telephone number (name and phone number are available on approximately 50 percent of the file). The number of RCC pre-movers available at any given time averages about 220,000, with a churn of approximately 45,000 sold homes per month. Each record has a unique address ID which is associated with the property itself and remains the same over time.


how it's used

Orange Map

By matching RCC Pre-Movers data to their own customer addresses database, clients can identify customers who may be moving and should be targeted for customer retention programs. The database allows clients identify opportunities to engage customers regarding mortgages, telephone, insurance and other services associated with household moves.


Orange People

RCC Pre-Movers can also be used for acquisition campaigns, knowing that pre-movers are more likely to be considering new relationships for a wide range of consumer products and services.


Orange Dots

RCC Pre-Movers can be linked to PRIZM5, EA’s segmentation system, along with other EA datasets, such as SocialValues, HouseholdSpend and WealthScapes for understanding the mindset, household spending and financial behaviour of those most likely to move soon.