blog

First Data from the 2016 Census

By Dr. Doug Norris

Large urban areas grow but smaller urban and rural areas see declines

Hunting Millennials: The Exotic Ice Cream Episode

Today’s 16- to 35-year-old consumers are hot commodities that both retailers and manufacturers are eager to convert into shoppers and buyers.

Taking Lifetime Value to a New Level

By layering a geodemographic segmentation system like PRIZM5 into a traditional LTV analysis, marketers can gain further understanding into Lifetime Value scores.

Canada: Diversity within Diversity

Canada is a land of cultural diversity with a multitude of visible minority groups

Canadian Bacon Lovers: A Rasher of Insights

We took a moment to reflect upon the joy that is brought to our lives by one peculiar love: bacon.

The Buzz on the Cell Phone Market

There is plenty of information available to help us understand how much Canadians are spending on their cellular services and what drives the current mobile market.

BEYOND “MONEYBALL”: ANALYTICS REVEALS WHO CHEERS FOR WHICH SPORTS

Has there been a significant shift in both the makeup and preference of each sport’s audience? If so, how do their traditional and current audiences differ?

OMNI-CHANNEL MARKETING: NOT YOUR FATHER'S CUSTOMER JOURNEY

Read how two very different purchase paths lead to the very same destination.

Avoiding Garbage In, Garbage Out: The Importance of Data Quality—Part 3

In the third installment of our series on data quality, we turn our attention to the third component: quality control.

WHY MARKETERS SHOULD SUPPORT THE 2016 CENSUS

Learn why you should support the Census—and encourage everyone you know to support it as well.

USING DATA TO FILL RETAIL VACANCIES

Both the retail and real estate industries are rapidly transforming as technology gives consumers more options for making and researching purchases.

AVOIDING GARBAGE IN, GARBAGE OUT: THE IMPORTANCE OF DATA QUALITY - PART 2

In this post, we turn to the role of methodology in creating quality data and the factors that go into selecting the right methodology.

AVOIDING GARBAGE IN, GARBAGE OUT: THE IMPORTANCE OF DATA QUALITY - PART 1

The single most important ingredient to effective analytics is quality data.

THE DIVERSITY OF MILLENNIALS

To better understand and describe the diversity of Millennials, it’s useful to consult Environics Analytics’ segmentation system PRIZM5, which classifies Canadians into 68 distinct lifestyle types.

DOES THE 21ST CENTURY BELONG TO WOMEN?

I’ve come to the belief that the 21st century will belong to Millennial women. Here's why.

MILLENNIALS: THE GENERATION DU JOUR

Today, virtually any discussion about marketing will eventually end up mentioning Millennials.

IT'S RRSP SEASON. DO YOU KNOW WHO YOUR INVESTORS ARE?

For the Canadian financial services industry, the new year brings new marketing opportunities in the form of the RRSP season.

What's For Dinner?

’Tis the holiday season, when Canadians are grateful for elastic waistbands and the forgiving coverage of today’s trendy tunics.

A PERSPECTIVE ON HOUSEHOLD DEBT IN CANADA

With the recently announced interest rate hike south of the border, many Canadians may be wondering...

ELVES AND REINDEER

‘Tis the season for holiday cheer and—for Client Advocates like me who love telling a story with data—the opportunity to imagine the lifestyle of a segment that includes the North Pole.

DRIVERS OF POLITICAL CHANGE: A SEGMENT ANALYSIS

There’s one question on the minds of many Canadians after the October 19 federal election: “Which voters drove the change in voting patterns that gave the Liberal Party a majority?”

GEEK OF THE WEEK: ZANE PATEL

Zane PatelFrom T-Ball to T-Plots

When Zane Patel was a kid, flipping through the daily newspaper was a routine part of his mornings.

UNCOVERING SOCIAL VALUES IN THE BUYING DECISION PROCESS

Most marketers would agree that it’s an exciting time to work in this field. Adopting a data-centric view has given us the ability to find answers...

WHAT'S IN OUR CUPS?

September 29 is International Coffee Day—that one day of the year when coffee-loving Canadians shouldn’t feel guilty about ordering their extra large, extra bold jolt of java.

TAKE ME OUT TO THE BALL GAME

After 22 years, the Toronto Blue Jays have finally done it...

GEEK OF THE WEEK: COLLEEN MIDDLETON

Go ahead and try to beat Colleen Middleton in a Sudoku showdown. You probably won’t.

SENIORS OUTNUMBER CHILDREN FOR THE FIRST TIME

There’s big news in the demographic world: Statistics Canada has reported that, for the first time, the nation is home to more seniors than children.

THE MAKEUP OF CANADIANS’ MAKEUP

Although social media platforms across North America are trending with #NoMakeupSelfies posted by celebrities and everyday women alike, makeup is still a prominent component of women’s beauty regimens...

GEEK OF THE WEEK: JOSH LEVI

joshua-leviHow Persistence—and Analytics—Pay Off
After work, most employees at Environics Analytics (EA) head home to relax...

GEEK OF THE WEEK: STEPHANIE MCISAAC

Stephanie-McIsaac“Pursuing Perfection On and Off the Ice”
For Stephanie McIsaac, skating has always been as effortless as breathing...

GEEK OF THE WEEK: CASEY PRICE

casey-price“A Consultant in the Driver’s Seat”
Ask Casey Price about his proudest moments, and he’ll tell you about beating famed race car drivers Paul Tracy and Scott Goodyear at go-karting.

GEEK OF THE WEEK: RYAN LEE

Even in an office filled with tech geeks, Ryan Lee’s obsession with technology amazes colleagues..

RENOVATION NATION

It’s that time of year when lofty New Year’s Resolutions to curb our diets and save money begin to lose their luster...

WEDDING BELLS ARE RINGING AT ENVIRONICS ANALYTICS

The countdown is on: 190 days, 23 hours, 34 minutes and 14 seconds until I (finally!) get married.

HOW DO WE AVOID TROLLING TROLLS?

The question arises after reading an interesting, albeit somewhat gloomy....

TIS THE SEASON FOR ENTERTAINING

It sneaks up on us like tax time – the holiday season. And here in Canada, the signs are everywhere. Suddenly...

GEEK OF THE WEEK: MOHAD ALI

mohad-ali Super Client Advocate Hero
According to Mohad Ali, you can learn a lot about life from comic books

GEEK OF THE WEEK: KEVIN HOPKINS

kevin_hopkinsFFBA5723B51A Mapping His Own Journey
Kevin Hopkins always had a peculiar fondness for maps...

CHARITABLE CANADIANS

There is a general perception that Canadians are generous, community-oriented people. With the power of our various data products to profile consumer behaviour and values, we decided to take a closer look at how charitable Canadians really are.

A PAWS-ITIVE PERSPECTIVE

Gone are the days when an evolutionary line separated human beings from pets. The domestication of animals..

WHERE ARE THE BEST PLACES IN CANADA FOR RECENT UNIVERSITY GRADUATES?

As an intern with Environics Analytics and a recent university graduate, I have a special interest...

GEEK OF THE WEEK: MORAN FRIEDMAN

CHECKOUT: HOW THE GENERATIONS PREFER TO SHOP

As members of the Environics Analytics practice team that serves retail and real estate clients, we get a first-hand peek into emerging trends in the industry...

GEEK OF THE WEEK: DAVE DANIELS

Dave Daniels admits to being fascinated by the “numbers game.”

GEEK OF THE WEEK: ANDREA LONGMAN

A chance encounter at a wedding in 2011 brought Andrea Longman to Environics Analytics.

ON THE ROAD AGAIN...

Just can’t wait to get on the road again? Willie Nelson may croon about the liberating aspects of a roadtrip...

ON BOCCE, BURGERS AND BUBBLES

On a crisp sunny August morning, a group of Environics Analytics employees met at the Centre for Mental Health and Addiction...

GEEK OF THE WEEK: AMANDA MANNING

During a particularly complicated project for a client in the financial, insurance...

SUMMER IN THE DARK

Summer is the season of the movie blockbuster, but this year’s big-budget flicks are playing...

GEEK OF THE WEEK: DOUG NORRIS

The reporters began shuffling into the conference room at Statistics Canada’s...

“Don’t Call Us Seniors”: The Baby Boomers at 65

For six decades, the large Baby Boom generation has had a profound impact on Canadian society...

GEEK OF THE WEEK: JASON DUNKEL

At just 27 years old, Jason Dunkel has already visited more than 25 countries ...

HACKATHONS – FACTORIES OF BIG (DATA) IDEAS

As a third-year computer engineering student at the University of Toronto, I have experienced my fair share of hackathons.

SUMMER’S HERE, BUT SOME ARE NOT

With the weather finally warming after the deep freeze of the Polar Vortex, it’s safe to say that summer is...

THE POWER OF SEGMENTATION - PART 2

I talked about the changing dynamic of the utilities sector in Canada and how data-driven analytics...

ENERGY EFFICIENT NEIGHBOURHOODS IN YOUR CITY

We have highlighted one neighbourhood in each of ten different major cities in Canada

“WE HAVE TO STOP CALLING OUR CUSTOMERS ‘METERS’.”

This quote from a utility client usually induces a chuckle

GEEK OF THE WEEK: SIMON WOOD

Growing up in Badsworth, West Yorkshire, UK, and Oakville, Ontario, Simon ..

VISUALIZING BETTER MARKETING: ADDING VISUALIZATION TO YOUR ANALYTICAL TOOL KIT

In a world of Big Data and increasing complexity, it’s gratifying to see data visualization technology evolve..

EA ON TOUR: THE SHOW MUST GO ON . . . AND ON

By the fourth day, I’d forgotten what city we were in. And I wasn’t alone in my befuddlement...

GEEK OF THE WEEK: EMILY ANDERSON

In just five years with Environics Analytics, Emily Anderson has racked up...

GEEK OF THE WEEK: NIGEL PLEASANTS

As a teenager, Nigel Pleasants wanted to be England’s answer to Bob Dylan...

HOPE SPRINGS ETERNAL . . . IN BASEBALL AS IN LIFE

At the end of the day, a win is a win—and winning leads to the post-season and more exciting games..

GEEK OF THE WEEK: MARTIN MAK

Martin Mak came to be a statistician not by choosing a profession, but by picking out his best skill...

WHERE ARE YOU SPRING?

The winter of 2013-2014 has officially overstayed its welcome. The weathercasters developed new lingo to describe the bitter...

GEEK OF THE WEEK: RUPEN SEONI

What launched Rupen Seoni’s career wasn’t a big break, but a kind word...

GEEK OF THE WEEK: MARGARITA IZUYMSKA

On first meeting her, Margarita Izuymska may remind you of an elegant, long-stemmed rose..

VALENTINE DAY’S SPECIAL: LOOKING FOR LOVE? FOLLOW THE MAPS

I have a friend—let’s call him Stephen—who recently moved from Waterloo to downtown ...

GEEK OF THE WEEK: SUSAN OLIVER

Susan Oliver is a self-described people-person, a made-to-order temperament in her position as ...

SUPER BOWL 2014 – IN HINDSIGHT

We never imagined the first play of Super Bowl XLVIII (48 for those not born when the Roman Empire was at its height) ...

GEEK OF THE WEEK: GREG SCHREIBER

At first glance, Greg Schreiber doesn’t seem like a wild and crazy guy. He speaks ....

GEEK OF THE WEEK: SEAN BOURQUE

Few can claim they were named for someone famous, but Sean Bourque can make that assertion...

GEEK OF THE WEEK: TONY LEA

Anthony C. Lea, Ph.D., is a pioneering geodemographer and a world-renowned leader in geographically...

SETTLING IN

Former Generation5 employees are not immune to change; in fact, we’ve become expert at it...

GEEK OF THE WEEK: JESSICA MOORE

Jessica Moore is a country girl at heart—except when she’s in the city...

GEEK OF THE WEEK: PETER BAKER

Peter Baker is a born salesman. At age 7, he was selling bushels of apples door-to-door for his Boy Scout troop...

GEEK OF THE WEEK: VITO DE FILLIPPIS

The first thing you notice about Vito De Filippis is his hat. “Actually, it’s a stout,” he corrects you...

NEVER A DULL MOMENT

It began with Environics Analytics finalizing the acquisition of a respected competitor, Generation5...

A BLOG TO REMEMBER...

Environics Analytics is in the business of making data useful – whether it’s providing clients with our data in useful formats ...

THE REAL STAR AT ENVIRONICS ANALYTICS: OUR GEEK

At Environics Analytics we pride ourselves on having some of the top statisticians, modellers...

GEEK OF THE WEEK: MICHELINE KUEPFER

micheline-kuepfer“From Soccer Fields to Wine Country”

Micheline Kuepfer could be considered something of a super-mom...

GEEK OF THE WEEK: ROSA RUMEO

rosa-rumeo“Doing Well by Doing Good”
Rosa Rumeo wants to make a difference. Passionate about health and nutrition...

SOME THOUGHTS ON DESIGN

When people ask me what I do, I often tell them I’m a software designer. A software designer...

GEEK OF THE WEEK: CLAIRE PLAXTON

Born near London, England, raised in Toronto and educated in Raleigh, North Carolina...

Income and Housing: Final Results from the 2011 National Household Survey

When I think about sports fans, I tend to think about individuals who are complete fanatics..

LEGALIZE IT: CANADIANS WHO SUPPORT LEGALIZING MARIJUANA

There has been a lot of buzz in the news recently regarding the legalization of marijuana...

GEEK OF THE WEEK: MARK KAMINSKI

Mark Kaminski was a computer geek long before computer geeks were cool..

GEEK OF THE WEEK: MAURICIO VASQUEZ

Mauricio Vasquez always strives to make a good first impression. As the Fulfillment and Client Services ...

A DIFFERENT SHADE OF "SAFE": A GUIDE TO SEGREGATED FUNDS IN WEALTHSCAPES

As part of our continued upgrading of our data products, we added a number of enhancements...

A Half Century of Change in Canada’s Labour Force

How times have changed, particularly when it comes to Canada’s labour force. New findings...

GEEK OF THE WEEK: TONY BURSEY

Every morning, Tony Bursey takes his life into his hands just to get to work...

GEEK OF THE WEEK: DONNA LYLE

Donna Lyle is one of the reasons the staff at Environics Analytics can ...

GEEK OF THE WEEK: DENVER REDMAN

Helping clients understand what their customers want is Denver Redman’s...

THE QUALITY OF THE NHS RELEASE – A Q&A WITH JAN KESTLE

Q1: The first results are now out from the National Household Survey. When the methodology...

Canada’s Increasing Cultural Diversity

The first results from the new 2011 National Household Survey, which replaced the Census long form...

GEEK OF THE WEEK: ANDREW KOMAROMY

andrew-komaromy“Fusing Old Country Traditions and New Century Skills”
Three times a week, Andrew Komaromy dons dancing shoes...

GEEK OF THE WEEK: USCHI ERNE

Born in Toronto, Uschi was raised in a household of what she calls “struggling artists”: Her Swiss...

TECHNOLOGY AMONG THE MIDDLES

I am, as the expression has it, a man of a certain age. I grew up in the 60s and 70s ...

GEEK OF THE WEEK: HUGH HIBBERT

In every life, there are turning points. Hugh Hibbert remembers the moment ...

GEEK OF THE WEEK: LEFTY PAPACHRISTOFOROU

Lefty Papachristoforou likes to do things his way. This week, he’s celebrating ...

GOT THE BLUES?

If you’re reading this, you’ve made it through not only the Apocalypse of December 2012..

GEEK OF THE WEEK: MARK LEBOVITS

As a company that specializes in consumer segmentation, Environics Analytics...

THE SQUARE MATRIX: THE ADJUSTED CENSUS

Since the various releases of the 2011 Census, my main task at Environics Analytics (EA) ...

GEEK OF THE WEEK: STAN IVANKOVIC

If a perpetual motion machine exists, it probably looks a lot like Stan Ivankovic. ..

GEEK OF THE WEEK: ANYKA CAMPS-ROACH

Resplendent in a green and purple costume adorned with beads and feathers, Anyka Camps...

GEEK OF THE WEEK: GARY WOOD

Gary Wood remembers no “Eureka!” moment during the creation of ENVISION...

GEEK OF THE WEEK: RUBEN CAMPOS

Ruben Campos likes to figure out how things work. And as a client advocate ...

COPING WITHOUT THE NHL

Typically, when the leaves begin to turn colour and the temperature begins to creep into ...

GEEK OF THE WEEK: SANDRA ALBANESE

For most people, the question, “What do you do for a living?” is easy to answer. But for Senior Research...

GEEK OF THE WEEK: TERESA DI PALMA

As the first person in her family to attend a university, Teresa Di Palma ...

GEEK OF THE WEEK: ANDREW SCHUSTER

On any given Saturday night, a typical 30-year-old single guy might be...

Canadian Families Come in All Kinds of Configurations

Forget about the Beaver Cleaver family. New data from the 2011 Census indicate increasing...

GEEK OF THE WEEK: JOSEPH NG CHOW

joseph-ngchowA Picture Perfect Geek
Joseph Ng Chow was 14 years old when he built his first computer from scratch...

GEEK OF THE WEEK: PHILIP TANANKA

philip-tananka“A Number-Crunching Artist”
You might say that Philip Tananka is a paint-by-numbers kind of guy.

HOW GTA RESIDENTS BEAT THE HEAT

It’s become the ubiquitous question in Toronto this summer, especially as temperatures...

GEEK OF THE WEEK: DANNY HEUMAN

danny-heuman“OG – Original Geek”
Think of Danny Heuman as an Original Geek.

GEEK OF THE WEEK: MICHELE SEXSMITH

michelle-sexsmith The Sound of Data
To Michele Sexsmith, being the Practice Leader for the media, retail, real estate and manufacturing industries is a lot like skiing.

GEEK OF THE WEEK: SASHA RAMROOP

sasha-ramroop“Mapping Her
 Way To Success”
For someone who has always liked geography and maps, Sasha Ramroop, a Research Analyst at Environics Analytics, seems to have found the ideal job.

GEEK OF THE WEEK: MARK HARRISON

mark-harrison"The Relaxed
Detective"

There are many titles that Mark Harrison, a Senior Client Advocate at Environics Analytics, could rightly claim, including Handy Man, Skipper and Detective.

EURO 2012 FEVER GRIPS THE GTA

Sitting in the food court adjacent to the Environics Analytics office on a Thursday afternoon...

GEEK OF THE WEEK: SEAN HOWARD

"Data Scientist"he’s recently expanded his expertise as team lead for the update ...

GEEK OF THE WEEK: HANNA WAGNER

hanna-wagnerData Junkie Hanna Wagner is a self-described “data junkie.” A Client Advocate in the packaged...

HOW WE KEEP DATA FRESH

Every year, Environics Analytics updates virtually all of our main data products, from the core offerings that everyone sees..

Making Sense of the Census – Part 2: The New Age and Sex Data

As expected, the newly released data from the 2011 Census showed the continued aging ...

What to Expect from the New Census

It happens only once every five years: On February 8th, Statistics Canada will release the first results from...

2011 Census: Changing Dissemination Areas

The recent release of geographic products from the 2011 Census marks the first new census ..

COAT CHECK CHRONICLES

To be completely honest, I forgot that they made a 5 o’clock in the morning. Had I not double-checked ..

DIARY OF AN ALTERYX RACING CHAMPION

This blog post is long overdue. And I don’t mean that in an “I’ve been meaning to write this for a long time” sort of way...

KEEPING UP WITH MARKETING TO CANADA'S DIVERSE POPULATIONS

These days, most companies have some sort of strategy for marketing to newcomers and immigrants to Canada..

Canadians Speak in Many Tongues

On October 24th, Statistics Canada released new data on language knowledge and use from the 2011 Census...

MUSINGS FROM GEOSCAPE’S “MULTICULTURAL GOES MAINSTREAM” SUMMIT IN MIAMI

This week, more than 150 people are participating in the 8th Annual New American Mainstream...

EVERY PICTURE TELLS A STORY

It’s pretty hard to separate geography from maps—the two are inextricably linked. But just ...

BACK TO BASES WITH WEALTHSCAPES, A GUIDE TO DENOMINATOR SELECTION

WealthScapes is a balance sheet representation of neighbourhood wealth: an estimate of a neighbourhood’s ...

WHAT IS AN AVERAGE?

Averages are something that most of use every day. But I am not entirely sure how deeply many...

Comparing Population Growth in Canada and the United States

With many companies marketing their products in both Canada and the United States, questions...

PLEASE DO YOUR PART

The 2011 Census of Canada is now underway. Canadians are receiving their census forms this week...

10 REASONS TO USE GEODEMOGRAPHY

Many believed the era of customer relationship management and one-to-one marketing would ...

FROM HOCKEYVILLE TO STILETTOS & SNEAKERS: THE ART OF NAMING LIFESTYLES

Call it Lifestyle Nomenclature—the art (and occasional science) of naming consumer segments and target groups...